All Super Bowl Ad Spots Locked In

That’s it, ladies and gentlemen: All of the top slots for the upcoming Super Bowl have been sold, and Fox has received $4 million for every 30 seconds of precious airtime. So does that mean that all opportunities for Super Bowl advertising are accounted for? Not entirely.

While pregame and postgame spots are not nearly as coveted, they still provide opportunities for many viewers. Then there are also spots available online, since Fox will also be streaming the big game.

There are plenty of regulars when it comes to Super Bowl commercials; Anheuser-Busch, Doritos, Pepsi, Go Daddy and more have lined up for their usual ad spots. Automotive manufacturers like to showcase their vehicles during the big show, and while GM opted out last year, they’ve decided to spend the cash this time around.

Last year, Dodge made a big hit with a full two-minute commercial, and more auto manufacturers have jumped on the long-commercial bandwagon for this year as well. You can expect several commercials to last 90 seconds or more—that’s a whopping $12 million or more for one lengthy ad.

While over 100 million people watch the Super Bowl on TV, more than 10 million viewers tuned in online last year. This means Internet ads still get a lot of visibility. Though 10 million isn’t 100 million by any means, the ads also won’t cost anywhere near as much, either.

The Super Bowl isn’t just a football championship; it’s also the TV commercial championship. That’s why it costs companies an extra $200,000 for every 30 seconds as opposed to last year’s price. And that’s only for those who got on the bandwagon early—those last spots went for as much as $4.5 million.

But not only are Super Bowl ads a big hit on game day; they also get replayed over and over. Many of the best ones end up going viral or getting replayed all over the Internet. That’s why the spots cost a small fortune: Companies are buying more than just 30 seconds on TV—they’re buying the biggest 30 seconds TV has to offer.