Marketing Jargon – Take Two

Previous lists of marketing jargon that we posted may have caught your attention. They may have even helped you through a few meetings. In an effort to help round-out your marketing vocabulary, here are a few more of our favorite marketing terms, what they mean, and how they are applied.

Showrooming: This applies to when a person is shopping, and something catches their eye. The problem for marketers is that the shopper may be able to find it cheaper online or at a different location. With continual access to the web, it is very easy for the shopper to do this. However, for marketers, the goal is to make you buy it there, on-site, without looking elsewhere. The efforts made to accomplish this, is called showrooming.

Responsive design: The goal of a site is not only to attract the shopper’s gaze, it is to hold their attention long enough for a purchase to be made. It requires a responsive design to do this effectively; one that is easy to navigate and read on any device or operating system. It is the opposite of responsive design to stumble onto a site that you can’t close out of fast enough. Struggling to use that site is even worse.

Optimization: The definition of optimize is the same as used in marketing. It means making something better. For on-line marketing, good optimization means typing in a search term and having your site appear on the first page.

Brick-and-mortar: Just that, brick and mortar. A physical store or building that you can walk into.

Programmatic buying: When ads are purchased and placed, a computer is often what determines the details. Even the pricing might be selected by the program. Basically, a computer program automatically does the purchasing and placement of the ad.

The marketing world is a fast paced one. Often the expressions and terms, the marketing jargon, can leave us perplexed. By clearing up a few of these, however, we like to think we help keep you informed and current.