Becoming a Digital Marketer: Things You Must Learn

When you want to break into the field of digital marketing there is a basic foundation that you need to have. Because many in the marketing field don’t have a lot of IT experience, it can be difficult to know what to focus on. In this article, we will consider some useful IT skills that can make becoming a digital marketeer easier.

Let’s start with social media. Marketing campaigns involving social media are becoming more commonplace, because most people are on their mobile devices for that sort of content anyway. It is thus necessary to know how to use various social media sites, what the repercussions are for using them poorly, the benefits of using them well, and the methods of marketing that are available.

Next, you want to have a good understanding of online metrics in order to calculate or estimate ROI for various campaigns. It can be a little tougher to find the ROI of an email campaign than the ROI of a coupon in the Sunday newspaper. You also need to be able to measure conversions to be sure that your campaigns are reaching some of the less financially tangible goals.

The world of web design is ever evolving, and you need to stay up to date. This means understanding search engine optimization and, now, app store optimization for any business applications your company may develop.

Finally, there is the matter of selling your products online. People love to shop from their computers, phones, and tablets. You should be familiar with what goes into a well-designed online shopping cart. The best encourage customers to complete a sale rather than walk away with stuff in their bag (the online equivalent of ditching products while on the checkout line). While you probably won’t have to design this sort of thing yourself, you will want to be knowledgeable enough to have a say on how to keep the interface consumer friendly.

While you won’t need to become a full-fledged IT before becoming a digital marketeer, the more you know about these subjects, the better off you will be.