Mobile is Rapidly Changing: The World of Technology

Mobile is rapidly changing, almost on a daily basis, and it can be easy for companies to get left in the wake. What are some of the most current trends that you need to keep up with in order to stay relevant?

More people than ever are shopping directly from their smartphone or tablet. Has your company developed a mobile website or an app for mobile users? Did you decide that responsive design is the better option for your company? The fact that people will judge your company based on their experience surfing your site from their mobile devices can be nerve wracking. It is up to you to make sure that online shopping with your company is an enjoyable experience.

Then, there is the collision of the world’s two current great passions: health and fitness and technology. The result has been numerous wearable devices, and now even Apple® has gotten on board with a smart watch. Fitness has become a major concern for people, beyond just New Year’s resolutions. Whether it is the combination of fast food and video games, which has led to an obese world, or, just that people are obsessed with looking like their favorite superhero or Victoria’s Secret model, there is no doubt that fitness is a major fad. Leave it to technology to capitalize on this too. The question is: can your business benefit from this trend?

Finally, mobile usage is almost synonymous with social media. Whether it is Facebook®, Instagram®, Pinterest®, Twitter®, or another networking app, people constantly want to be connected. To reach mobile users, you need to meet them on their turf, and that means providing engaging content across various social media platforms.

It seems the one thing that isn’t going to change is the fact that mobile is rapidly changing—and digital marketing needs to change along with it. It’s time to take stock of your business stands and ensure that you haven’t fallen too far behind in the mobile marketing race.