Social Media Affects Sports: Here’s How You Can Take Advantage

Sports have always been connected with social gatherings. If you go to the game, you are surrounded by thousands of people, and a camaraderie forms as you all cheer on your favorite team and jeer the enemy. Even at home, important sporting events often result in watching the game with friends, enjoying some good food and drink, while rejoicing as your team triumphs or shouting at the screen while they get decimated. There are also sports bars that let people come together to watch the game in a public forum. Nowadays, social media affects sports, and in a variety of ways.

Around 35 percent of people between the ages of 18 and 34 admit that they are frequently using sites like Twitter or Instagram to post sports related content. Many fans now commiserate over losses and boast over victories by tweeting and posting pics with hashtags that attract fellow fans or insult fans of competing teams.

So, how can you benefit from knowing that sports fans are not just watching the game, but engaging one another via social media? (By the way, they are doing this while the sporting event is on, likely during the commercials we wish they were watching).

Nearly 75 percent of people who use the Internet are actively using social media. That makes social media a must when it comes to engaging consumers and building your brand’s reputation. Clearly, it’s time to use social media strategically to engage sports fans during the game, and perhaps even at live events.

Now that you know that social media affects sports, use this knowledge to the benefit of your brand. Make sure that during the game, whether live or on TV, fans know what hashtag you want them to use. This connects your brand with the game they are watching. You get a large audience, increase brand awareness, and create engagement all at the same time. It’s a great way to associate your brand with the good feelings that come from the sense of community people enjoy when they watch sports.