The Deadly Sins of Digital Marketing
Everyone in a digital marketing agency understands how critical the digital content strategy must be. If you want to end up in digital marketing hell, there are a few mistakes that will send you directly there. Let’s look at three, and see how you can keep from going way over budget, tanking your conversion rate, or getting your site hit with penalties.
Let’s start with always leaving things for the last minute. It is a definite concern when deadlines are a little vague. The problem with waiting on a digital marketing project is that much of the work is usually outsourced. For example, you may have a freelance writer. Remember that your writer probably has multiple clients, all of whom have deadlines to meet. Not providing a project early enough may result in requiring an impossible deadline, or it may mean that you will have to pay a premium for faster work. In any event, the best content will be content that is developed over time and not slapped together at the last minute.
Another common mistake is throwing money at an Internet marketing firm and expecting that to mean conversion rates will be high. That is an excellent way to burn through your budget with hardly any ROI to show for it. This is especially important when you want to get involved in PPC (pay-per-click) campaigns. It calls for goal setting. If you walk into a meeting of a marketing firm knowing what you want your ROI to be, then the burden is on them to make it happen. If they say you are asking the impossible, then you know it’s not the right firm to deal with (either that or you actually set the bar too high, but let’s not assume that until several reputable companies have rejected the proposition).
The other thing that you need to think about is the importance of long-term business relationships in the digital marketing world. Too many marketers are quick to burn bridges to make a few extra dollars or gain a competitive advantage. Think about the long-term benefits of building relationships with partners and customers, rather than seeking short-term profits.