It’s a common and expected practice to ask new customers for their email address. Unless they opt out, this means your customers will be receiving either email updates or a newsletter from the company. When someone first signs up, they get the company’s welcome email. How important is this email when it comes to whether or not future email campaigns will successfully reach the consumer?

The fact is your welcome email is a part of effective email campaigns, and such welcome emails have a tremendous impact as opposed to bulk emails. Your subject line is a vital part of whether or not the email gets opened. What are some trigger words to remember and which should you forget?

Subject Words That Increase Open and Click-Through Rates

  • Sale
  • News
  • Bulletin
  • Video

Subject Words to Avoid

  • Save
  • Report
  • Webinar

Another thing to pay attention to is the timing of your welcome email. Conversion rate increases when a welcome email is sent immediately after the consumer signs up. Welcome emails that are sent as a batch at a later time see a sharp decrease. It simply isn’t personal. Plus, the consumer may no longer be thinking about your brand.

Your return address also makes a big difference. No one wants to open an email from a generic or a NOREPLY email address.

Next, you need to pay attention to the copy. Using the wrong wording can land your email directly in the spam folder. For example, many receivers flag email that throws around terms such as:

  • Prize
  • Bonus
  • Free

Using all caps or tons of exclamation points also throw up a red flag.

Those are a lot of don’ts. What should you do in your welcome email?

Don’t forget to WELCOME THE NEW SUBSCRIBER! Let them know up front how often they should expect to hear from you. For example, “Thanks for signing up for our weekly newsletter.” Make sure you also explain your privacy policy. Encourage the subscriber to add your email address to their contacts to keep your correspondence out of the spam folder.

Handling the welcome email properly is a big first step in successfully communicating with a customer via email.