The Identifying Traits of a Marketer
If you have a good sense of humor about your career, this list, identifying the traits of a marketer, is for you. While we all have unique job responsibilities, everyone in the marketing industry can commiserate over certain things.
No One Knows What a Marketer does
After a while, you start to feel like Barney from TV’s “How I Met Your Mother.” People ask what you do, and you may as well just laugh and say, “Please…” in a condescending way. No one is going to understand unless he or she is also a marketer.
You Are the World’s Biggest Ad Critic – Just Like the Rest of Us
As soon as an ad starts making a big claim, FTC warnings flash in your head. You automatically rank the quality of the ads. Sometime you even consider buying their product just to reward a great ad campaign—but you don’t.
You’ve Clicked a Competitor’s PPC Ad to Stiff Them for a Few Bucks
Sure it’s petty, and fraud detection measures will probably even keep them from having to foot the bill, but there’s a sense of satisfaction. Plus, you know they’re doing it to you sometimes, too.
Where Are My Ads?
We’ve all been there. You scroll through your Instagram feed or Facebook news feed and actually complain in your head about how few sponsored ads there are. For some reason, it is comforting to see those ads, maybe because it means we know ours are being seen. Don’t complain about this out loud. The worst feeling is when a friend says, “What sponsored ads?”
You Become a Victim of GMOOT
Your CMO has seen something a competitor has, and now your brand can’t live without one, so you get saddled with a terrible assignment. You have to create something that your competitor did first—and then be more successful. There’s pretty much no pleasing an exec who falls prey to the “Get me one of those” (GMOOT) syndrome.
Logo Changes Catch Your Attention
You probably even read a bunch of articles on the history of the Google logo when they developed their latest one. To a marketer, a brand logo is tantamount to its core being. When one gets changed, even in the slightest way, we want to know why.