Keeping Native Advertising Honest
There is a lot of criticism when it comes to native advertising. While it is one of the more effective ways of reaching your audience, and helps to avoid ad blocking software, some customers are not fans of this marketing technique. In order to persuade apprehensive consumers, honesty is the best policy.
What is Native Advertising?
Native advertising is a “disguised” form of advertising media. This means that your advertisement looks and appears in the same style as the platform it is advertising on. Whether it is an article, video, or any other form of media, it is almost indistinguishable from the platform’s primary content.
The problem with native advertising is that most customers see it as deceptive. Most customers have trouble distinguishing the difference between regular content (written by the editor) and advertorial content. This confusion leads to some customers feeling like they have been misled. As a marketer or advertiser, you do not want your customers to feel like you have betrayed their trust.
Effectively Using Native Advertising
The best way to approach native advertising is to be honest with your audience. It is common practice to label any article, video, image, or content as an advertisement. This label lets visitors know that the content they are about to engage with is sponsored. By adding a layer of transparency viewers are not confused.
You can also be transparent in your content as well. Introduce your company before you discuss the benefits of your new product or service. Even if the viewers know that your piece of content was not written by the editorial staff, good content will grab their attention.
The best part about native advertising is that it is becoming more and more accepted every day. People expect to see promoted content on websites they frequent. Just stay honest and you will have plenty of opportunities to reach new audiences.