Building Websites: What is Your Focus?
Building a website has evolved. What marketers have to focus on is different than 10 years ago. You have to implement evolving technology and the people who use it. Tablets and mobile phones have changed the way people access and interact with websites. With that in mind, find out what the new generation is using to browse online.
Mobile vs. Desktop Websites
Mobile phones are used to do everything. Today, it has allowed people to access information much faster and from anywhere. So, it goes without saying that more people are using mobile phones and tablets to browse the internet, especially Millennials.
It makes sense that the new generation is using their mobile devices to visit websites, order online, and inquire about information. Millennials grew up on this type of technology. Also, with the rise of mobile apps, it is easier for people to access a company’s content.
Unfortunately, this means that desktop use is on the decline. According to comScore, 20% of people in their 20’s are going mobile-only. They also state that desktop use has declined year-over-year. While this does not mean that every millennial is abandoning their home computer, it does mean that they are relying more on their phones.
Should I Focus on Mobile-Only?
No, mobile should be your focus but it should not replace designing websites for the desktop. When your website appears on a desktop it should still be usable and attract. Users stay on a website longer when they browsing through a desktop.
Another factor is your ad revenue. You lose viewing space when your website is on mobile. That means that there is no space for advertisements. A desktop website is where you will make the most money from advertisement, so make sure that people do not leave your site because the quality is poor.
Remember, the new generation prefers mobile but desktops are still a part of their lives. Plan for what you can realistically build on mobile, and create a functional desktop version afterward.