Approaching Digital Customers: Optimizing Websites
Digital is the word on the tip of every marketer’s tongue. It engulfs a large percentage of where advertisers spend their money. And more and more resources are being put into it every year. However, what extent are you focusing your digital efforts? Putting content online is no longer enough to gain conversations and traffic. You have to approach digital customers in a specific way.
Account for Multiple Devices
Technology has made the digital landscape a lot more accessible for consumers. From smartphones and tablets to laptops and home computers. We are constantly moving from one device to the next, and marketers need to account for this.
If you don’t know what responsive means, then you are already falling behind. You can’t just build a website to promote your client’s new product or service and think your job is done. Your web developers need to account for every device a person may view your website on.
What may look amazing on a desktop computer, can be completely unviewable on a mobile phone. All customers access the web differently. And if your web page doesn’t account for their preferred method of viewing the web, then you may have already lost them.
Long Load Times Push Digital Customers Away
So, you’ve heard that online videos and fancy animations attract customers. Yes, this is true. However, if you decide to upload this kind of content onto your website, you have to be careful. Too many videos or graphics can make a website sluggish. Even worse, they can make a website crash.
A slow website is a turn off for customers. When digital customers want something, they want it now. So, the faster they can find what they want on your website, the happier they are. This is especially important for websites with video content and e-commerce.
Making Ecommerce Simple
If you are sensing a common theme with digital customers, it’s that they focus on immediacy. So, if anything on your website stalls them, they abandon it. With e-commerce, this is especially true. Some of the best e-commerce websites allow their customers to save their credit card information. It’s called vaulting.
You’ll make the payment process so much easier on the customer’s end. This prevents customers from having to reenter their information for every purchase. It also prevents them from looking elsewhere to spend their money.