Several green arrows, with one saying "Helpful Tips." This represents basic advertising tips.

Are you following these basic advertising tips?

Remembering the basics is not just something that teachers tell you. It’s the key to keeping your work consistent and effective. The same is true when it comes to advertising. While people’s interest constantly change, their motivations remain the same.

Last week, I discussed a few advertising tips you should remember. So, here are a few more basic advertising tips you should follow when trying to reach your consumers.

More Basic Advertising Tips

Keep in Mind Where You Advertise – This statement is usually meant for media like television, magazines or radio stations. However, it also applies to the digital landscapes. Digital advertising is its own world and where you advertise online determines how you advertise. Discover which of your customers are using outlets like social media, websites, or apps. Learn everything about these platforms so that you can develop great campaigns.

Focus Test – Your campaign is not going to be an automatic hit upon release. So, you need to test its potential. This avoids wasted advertising dollars and provides some insights into the strengths and weaknesses of your campaign. Gather together a group of people that closely resemble target audience. Be sure to ask them if they understand the purpose of the campaign and more importantly, gauge their feeling. With input from a group representing you target audience, you can put some final tweaks to your campaign’s message so that it resonates with your audience.

Do Some Post-Campaign Inquiry – Once your campaign is developed, tested, and released, your job is not finished. Your next campaign is right around the corner. That’s why you need to follow up with new customers and discover how they heard about your business. Using their contact information, send them a quick questionnaire. The information you receive will tell you which digital platforms your customers are using the most and where you need to be putting your resources into.