A brand word in vintage letterpress metal type against a grunge steel sheet, representing evolving your brand.

What challenges have you faced evolving your brand?

Every brand needs to evolve at some point. Changing times call for new directions in order to stay relevant and find success. However, taking bold new steps is not as easy as it sounds. There will always be a couple of obstacles in your way. You have to think carefully about these difficulties and how to overcome them. With that in mind, here are a few challenges you may face while evolving your brand.

The Ever-Changing World of Digital Media

Working in the digital space can be tough. No matter how big or small your company is, advertising online is always changing. You may have methods put in place that are successful but fast-forward to a year from now and they may not be as effective. So, just as digital introduce the internet, social media, and the mobile apps, marketers have to evolve their efforts to account for what’s new.

Cross-Team Collaboration

Writers write, designers design, and developers code. And if you are like many other agencies, these teams work separately. For the most part, these teams work well independently. But that needs to change. One of the biggest challenges that you’ll face is getting them to work together. Instead of simply passing off the project from one team to the next, the leads need to give input to each other’s work. The results are beneficial to you content and campaign, but it takes a lot of effort.

Evolving Your Brand, Staying Consistent

Creating new methods to stay successful in the changing digital world is hard. However, while you are adapting to using new techniques and working more collaboratively, your work still has to flow like normal. You cannot let change set you back. Otherwise, you‘ll lose your customers and audience. As marketers, your brand has to operate just like it has in the past – efficient and engaging.

Now that you know what the biggest difficulties are when it comes to evolving your brand, are you up for the challenge.