Approaching Digital Customers: Audience Engagement
Using some research and intuition, you can easily figure out why your audience hates using online advertisements. From their perspective, they are invasive, disruptive, annoying, and risky. And it’s not hard to see why they think this way. The truth is, people are avoiding your ads. However, there is hope. By creating the right ads, you can learn to maintain audience engagement.
Finding the Right Audience
Now, we are not saying that customers hate all ads. You’ll find that they will pay attention to advertisements more if they can relate to them. This means maintaining audience engagement is all about finding the right audience. That’s where your research comes in. Ask the following:
- Who buys your products?
- Where do your customers browse the web?
- What social media platforms are they using the most?
If you can answer some of these questions, then you are off to a great start.
Creating Non-Invasive Ads for Audience Engagement
Another way to engage to engage your audience is by creating ads that don’t get in their way. The best way to do this is by utilizing native and social ads. According to Hubspot Research, most sponsored or native ads ranked as a positive experience for customers. Customers don’t see these advertisements as disruptive.
Native advertisements can be completely ignored. Even though they tend to blend in with other articles on websites, the users choose whether or not to interact with the native ads. They are also transparent. Most native ads are marked as “sponsored.” This way the customers knows that a certain piece of content is marketing material before click on it. Digital customers welcome this type of honesty.
Social ads are also less invasive than traditional digital ads. Customers expect to see pages and accounts from their favorite products or services. It’s almost ingrained in the social media experience. And they are more receptive to them because they are targeted. They generally only see ads from products that match their interest.
Hopefully, this helps you on your journey to reaching your audience. Digital customers are always evolving. Just stay up to date with their interest and you’ll create successful campaigns in no time.