A woman is typing at her keyboard, working on her blog and implementing keyword tactics.

Blogging 101: Implement keyword tactics.

If there is one thing that most SEO professional agree on, it’s that blogging works. A well-done blog is a truly effective way of cementing your place online. They rank well on search engines. Now, with that in mind, how can you as an advertiser capitalize on the strength of a blog? By using the right keyword tactics.

Keyword Tactics #1: Searching for Keywords

Keywords are often on the tip of every SEO experts tongue, and there is a reason why. They drive what ranks and doesn’t rank on google. They are the terms people are searching for. It’s your job to find out what your audience is looking for on search engines.

The best keywords are known as “long tail” keywords. These phrases are what people are searching for the most online. Many successful blogs have proven that using them helps boost your standing with search engines. Using one-word keywords are more competitive, but worth trying if your business exists in a niche industry.

If you ever need help, there are several tools available including Google Trends, Google Keyword planners, as well as the most popular search rankings on social media sites. However, remember to find what is popular in your field. Your business has a specific audience. Narrow down your search for the words they are typing in online.

Keyword Tactics #2: Implementing Your Keyword

Once you find your keyword, it is time to implement it into your post. Your keyword or phrase should show up in your blog article, but not too much. If you overstuff your article with this phrase, it will have the opposite effect.

You want to insert your keyword or phrase into specific spots on your blog, including throughout the content, title, URL, headings and subheadings, image alt text, and meta description. An important note to remember is to keep your content engaging. Try to seamlessly add your keyword without disrupting what your audience is reading.