Posts tagged demographics
As advertising evolves and we try to familiarize ourselves with the worlds of mobile and social media, it becomes hard to determine what to do. How do we reach customers more effectively? How do we make our ads work? While the world of advertising has somewhat changed, the principles have not. It’s time to use these timeless advertising tips to create effective campaigns.
3 Advertising Tips
Targeting the Right Audience – Every product is different, from its benefits to its purpose. And a lot of advertisers make the same mistake over and over again. They try to sell their products to everyone. In order to make an effective campaign, you need to visualize who you are selling to. Narrow your target audience down to a select group. Once you understand their buying habits and interest, developing a campaign becomes easier.
Be Competitive – The advertising game is one big competition, and you should never lose your competitive edge. There is a whole market of imitators out there. You need to hone in on that one detail that makes your product different from all of the others. Then show your audience why that detail is an advantage. This gives your product value in the eyes of your consumer and moves you one notch above the competition.
Give Your Brand an Identity – I’ve discussed the importance of protecting your brand before. However, you have to remember to develop it as well. You cannot just put your product’s name on a generic logo and expect it to sell. You have to establish its identity and personality. These two traits are important for people to recognize and remember who you are. Once your product’s brand is ingrain within your audience mind, they become comfortable and more willing to purchase your stuff.
Join us next week to find out some more advertising tips that you should never forget.
The world moves fast. As a marketer, that means that you have to be on the forefront of the newest trends. More importantly, changing demographics. With that in mind, here are a couple of groups you should focus on. These target demographics are the people you should be putting your resources towards.
Important Target Demographics
Millennials – The dreaded word, “Millennials.” Even though most people in this group do not like to be called by this term, it defines this generation. This generation of technologically capable individuals are known to be driven and diverse. They are also in the prime of their adulthood, so it is the perfect time to approach them with things they want and need.
Most of the people in this group grew up with technology. As a marketer, you can use this to your advantage. Target marketing works best for them. Find out what they like, what they do, and offer them products and services on the social media channels they frequent.
Women – With the possibility of the United States’ first female president on the way, you should be thinking about how to target women in the future. According to the United States Department of Labor, women make up 47 percent of the total U.S. work force. This means that they have purchasing power. Many of them are also the primary breadwinner of their household, making them the decision makers for what to buy and when to splurge.
Children – The children are our future. If you find out what they like now, this can lead to plenty of opportunities. While this group (known as Generation Z) is pretty much unknown, we do know that they are growing up with the internet as an everyday tool.
Another important factor to remember is that parents are concerned about their child’s health and well-being the most. That includes making sure they are happy and have a pleasant childhood. Parents are also more inclined to want to provide their children with everything they didn’t have. Out of all the target demographics, children have the power to influence what their parents buy.
When you think about the term demographics, you have to remember that some people are categorized using very broad terms. The fact is that most companies need to shy away from going too far in that direction. If you are still targeting any of these three groups as your primary demographic, you need to narrow your target audience.
The Whole World of Demographics
If you think you can target everyone because everyone needs what you are selling, your marketing dollars are being wasted. First of all, you can’t please everybody, so even a great product isn’t for all people. Second, you can’t market to everyone. If you don’t have a narrower target, you’re going to miss more often than hit. If you can narrow things down, this gives you a means of focusing your marketing efforts. The result will be greater success, especially when it comes to the conversion rate of your efforts.
The problem here is not that you have too few people to target, but rather the idea of not having diverse enough criteria. You can’t select one factor, like people who like to read, and have that as your only criteria for a customer. Even if you are operating a bookstore, your individual campaigns need to target people who like specific genres of books, like those who listen to audiobooks. You may even need to target people who like movies that are based on books. After all, some people actually do like to watch the movie first and then go get the book. You may also need to target some individuals by age range or education level to market the right level of reading difficulty to people.
The Largest Living Generation
You’re going to say, “He can’t be telling us to avoid targeting Millennials.” The fact is that Millennials are a generation of people, not a legitimate marketing demographic in their own right. They come from all walks of life, education levels, financial statuses, etc. If you treat all Millennials the same, you’ll alienate more of them than you’ll reach.
You can’t make the entire target a bull’s-eye and say you’ve hit the mark every time. That’s just not how marketing works.