Posts tagged digital customers

Four friends using a laptop in a train station, their smiling faces represents audience engagement.

Approaching Digital Customers: Audience Engagement

Four friends using a laptop in a train station, their smiling faces represents audience engagement.

Maintain audience engagement is all about giving customers the right ads.

Using some research and intuition, you can easily figure out why your audience hates using online advertisements. From their perspective, they are invasive, disruptive, annoying, and risky. And it’s not hard to see why they think this way. The truth is, people are avoiding your ads. However, there is hope. By creating the right ads, you can learn to maintain audience engagement.

Finding the Right Audience

Now, we are not saying that customers hate all ads. You’ll find that they will pay attention to advertisements more if they can relate to them. This means maintaining audience engagement is all about finding the right audience. That’s where your research comes in. Ask the following:

  • Who buys your products?
  • Where do your customers browse the web?
  • What social media platforms are they using the most?

If you can answer some of these questions, then you are off to a great start.

Creating Non-Invasive Ads for Audience Engagement

Another way to engage to engage your audience is by creating ads that don’t get in their way. The best way to do this is by utilizing native and social ads. According to Hubspot Research, most sponsored or native ads ranked as a positive experience for customers. Customers don’t see these advertisements as disruptive.

Native advertisements can be completely ignored. Even though they tend to blend in with other articles on websites, the users choose whether or not to interact with the native ads. They are also transparent. Most native ads are marked as “sponsored.” This way the customers knows that a certain piece of content is marketing material before click on it. Digital customers welcome this type of honesty.

Social ads are also less invasive than traditional digital ads. Customers expect to see pages and accounts from their favorite products or services. It’s almost ingrained in the social media experience. And they are more receptive to them because they are targeted. They generally only see ads from products that match their interest.

Hopefully, this helps you on your journey to reaching your audience. Digital customers are always evolving. Just stay up to date with their interest and you’ll create successful campaigns in no time.

A man is sitting on his couch and having a bad experience with a website on his laptop. A bad web experience disrupts audience engagement.

Approaching Digital Customers: Audience Pet Peeves

A man is sitting on his couch and having a bad experience with a website on his laptop. A bad web experience disrupts audience engagement.

Find out the biggest pet peeves your audience has when it comes to online ads.

There is no doubt that advertising is a difficult field. It’s a matter of wrapping your head around your audience’s interest and what motivates them to buy your stuff. You also have to take into account the fact that your audience may not be receptive to your ads.

How do you get around this dilemma and do your job effectively? Well, it requires a little research and intuition. The digital space is overflowing with content and advertisements. People are constantly trying to sell digital customers products and services. While you are trying to grab your audience’s attention, make sure that you do not aggravate them at the same time.

What Your Audience Hates About Advertisements

AdBlock seems to be an advertiser worst enemy. But in order to get around this frustrating software, you have to understand why your consumers are using it. One of the biggest reasons that consumers hate advertisements is because they are disruptive. Imagine browsing the internet or visiting your favorite website, only to have a pop-up interrupt your experience. It’s jarring, it’s annoying, and most of all it prevents you from doing what you intended.

Another critical reason that digital consumers hate advertisements is because they fear them. The online world can be a dangerous place for your personal information and privacy. And some ads are malicious. So, customers would rather avoid the risk of clicking on an ad that might just be out to steal their information. Some are even concerned about advertisers sharing their information with third-party services.

The last thing to remember is that your advertisements do affect your audience’s web experience. If your ads are the reason for websites slow load times or eat up the data on their phone, then they will walk away from the website. Digital customers hate to waste their time trying to work with a web page that doesn’t work. Even worse, if your advertisements are truly the cause of a websites sluggish experience, the owners of that site will not want you hosting your ads there anymore.

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