Posts tagged Google

Digital Ad Spending

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Digital Ad Spending: King of the Ad Spending Mountain

Forrester is predicting that digital advertising will finally unseat the giant, TV advertising, within two years’ time. A bold prediction? Not really, especially when digital spending is expected to surpass $100 billion in five years’ time. That means digital ad spending will be more than one third of the market.

A year ago, this article would have been about how, despite the growth of online advertising, TV was still on top and looked to stay that way. What changed? The economy. Businesses were not pumping money into digital because it wasn’t working. Everyone knows it works. The facts are there. The problem was assets. When you don’t have extra advertising dollars in the budget, you stick with what you are comfortable with. With an upturn in the economy, companies are getting bolder with their funds and their marketing teams are now pumping a lot more into digital advertising.

The fact is that digital ad spending is out of the testing phase. Everyone has seen the ROI and they want to capitalize on it. Obviously, experimentation will continue, and the numbers will be reviewed over and over. However, as long as digital continues to produce conversions, it will continue to grab a larger share of the advertising dollar. As companies that are newer to digital get the bugs worked out in their marketing campaigns, this will increase digital spending even more. We can thus better understand the digital snowball now, after the gradual start.

What sits atop the digital marketing mountain? Search rules the digital marketing world. Thanks Google. Display advertising is the next most common form of digital advertising, followed by social media marketing. While all of these types of advertising are expected to expand, the most exponential growth is predicted for social media ad spending.

Don’t get me wrong, TV advertisement isn’t over. Digital ad spending is just going to steal the long-held throne.

Botnet Identity Theft Affects Major Online Networks

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If you are a Google, Facebook or Twitter user you may have recently received alerts about the need to change your login password. This was a massive password scam affecting big online networks, with the number of stolen credentials nearly reaching the 2 million mark. How was the theft uncovered?

Researchers have pinpointed Pony, a botnet program, as the culprit. This controller was using almost 2 million accounts to unleash spam and steal data, compromising sites such as LinkedIn, Yahoo and many other types of accounts.

The theft included email account and remote desktop logins, as well as FTP credentials.. While the attack seems to have originated in the Netherlands, a reverse proxy was being used, therefore having affected machines only contact the proxy server. Were certain countries targeted in the attack? This reverse proxy set-up is what is particularly keeping researchers from finding out.

While in the middle of all the stolen data, researchers decided to catalog some of the most common passwords. The disturbing trend: People are still using passwords that are easy to guess. In fact, four of the five most commonly used passwords among the ones stolen were 1234, 12345, 123456 and 123456789. The number of accounts that used these simple passwords was in the tens of thousands; this might have been more if most of the companies affected didn’t require users to select a combination of letters and numbers.

Alright, people—haven’t we been around long enough to select better passwords than that? “12345” was the butt of a password joke from way back since a 1987 Mel Brooks film, when most passwords were merely for a person’s briefcase and not even for their online identity.

It’s not surprising, then, that people with weak passwords were also the ones who fell for the botnet scam, which required a person to click on an email, link or attachment in order for the program to infect the computer or mobile device. Let this be a good reminder for all of us to take Internet security seriously.

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