Posts tagged mobile website design
Mobile growth is exponential with no change in sight. In fact, mobile use grew 58% in 2015. But we don’t have to convince you how big of a deal mobile use is. The key factor is honing in on what is driving the explosive growth of mobile markets — and that’s video.
How Much Video Content Are Mobile Users Watching?
In 2015 the amount of video consumption on the small screen increased by 35%. Projections put mobile devices as the screen of choice for 58% of online videos by next year. In the meantime, TV is struggling for the first time in, well, ever. So far, 2016 figures make it appear that this will be the first year since the invention of TV that the number of viewers declines.
Why People Are Switching to Digital Mobile Markets
You can do everything on your phone. Social media? Check. Shopping? Check. Make a phone call? Not many of us do that anymore, but that one gets a checkmark, too. Why not stick around to watch the gobs of mobile videos that are available—from screaming goats to the latest movie trailers.
And while people are watching all of those videos, they also see mobile ads. That’s because mobile ad spending exceeds more than $10 million per year. YouTube has even simplified the process. Tired of having people skip your 30-second video just 5 seconds in? No problem. Simply create 6-second videos that are “unskippable.”
Creating a Journey for the Consumer
Mobile videos grab and hold the viewer’s attention. In 2015, one study revealed that more than a third of people with smartphones watch a 5-minute (or longer) video every single day. So you don’t really have to cut videos to just seconds…but you do have to tell a story that will captivate the viewer.
This is a great opportunity to confirm loyalty toward your brand. Smartphones now get the second most video ad views, and the ever-present device shouldn’t stay number two for long. Yes, mobile markets rule the world right now, and a big part of the reason is video.
Mobile is Rapidly Changing: The World of Technology
Mobile is rapidly changing, almost on a daily basis, and it can be easy for companies to get left in the wake. What are some of the most current trends that you need to keep up with in order to stay relevant?
More people than ever are shopping directly from their smartphone or tablet. Has your company developed a mobile website or an app for mobile users? Did you decide that responsive design is the better option for your company? The fact that people will judge your company based on their experience surfing your site from their mobile devices can be nerve wracking. It is up to you to make sure that online shopping with your company is an enjoyable experience.
Then, there is the collision of the world’s two current great passions: health and fitness and technology. The result has been numerous wearable devices, and now even Apple® has gotten on board with a smart watch. Fitness has become a major concern for people, beyond just New Year’s resolutions. Whether it is the combination of fast food and video games, which has led to an obese world, or, just that people are obsessed with looking like their favorite superhero or Victoria’s Secret model, there is no doubt that fitness is a major fad. Leave it to technology to capitalize on this too. The question is: can your business benefit from this trend?
Finally, mobile usage is almost synonymous with social media. Whether it is Facebook®, Instagram®, Pinterest®, Twitter®, or another networking app, people constantly want to be connected. To reach mobile users, you need to meet them on their turf, and that means providing engaging content across various social media platforms.
It seems the one thing that isn’t going to change is the fact that mobile is rapidly changing—and digital marketing needs to change along with it. It’s time to take stock of your business stands and ensure that you haven’t fallen too far behind in the mobile marketing race.
Responsive Website Design: Challenges and Concerns
One of the biggest current challenges for website owners is the rising demand for mobile accessibility. Some websites are receiving a quarter of their traffic from mobile devices. This can be an issue for some websites, as the traditional designs do not support small screens or slower connections. In light of these issues, web owners know they need to design their websites to support mobile usage. This leads to a very big decision. Should the website owner use a website specifically created for mobile use, or, do they create a responsive website design?
There are major differences in these two approaches. A dedicated mobile website is created specifically for mobile devices. Responsive website design gives the same information to every device, whether mobile or desktop. The specific information the device needs, in order to display the information on its own screen, is also sent. As responsive design is a newer idea, it can be expensive to find someone who can do it well. You can easily see proof of this in all the Web pages that appear ridiculously tall and skinny on mobile devices is proof of this. Creating a responsive website is an extremely complicated process, meaning that your average coder is just not able to do it well.
Because of the complexity of the process, many designers do not understand the whole picture or the possible issues that can arise. One issue, for example, is getting photos re-sized for mobile viewing. Telling the device to make it smaller is not the best option, as many details can be lost due to the lower resolution. The screen changes can also make banners and callouts difficult to use. Navigating the website can also present a real challenge to the designer. Many of the functions cannot be changed, meaning that translating the site to a mobile format can require an entirely new navigation system.
Getting professional responsive website design, then, one that will provide a good mobile experience is very difficult and very expensive. There is no way to get around this. If you are looking for a budget responsive website, what you are going to get is budget quality. Are you prepared to pass that along to your viewers?
Is a Mobile Website the Best Option? Or Should You Use Responsive Design for your Business?
Whether to use a mobile website or employ a responsive design is a big issue for many companies. The fact is companies can’t afford to lose 25% of their potential customers or clients because their site can’t be viewed properly on mobile devices. This leaves business owners with a decision: should they use responsive design or create a separate mobile site? Responsive design can work well when done right, but it can be very detrimental for a company’s business when done poorly. So, is a mobile website the best option? It can be, but there are several factors to consider.
Unfortunately, a dedicated mobile site presents its own set of problems. For example, a mobile site can require an entirely different set of images than the desktop version. This can add a substantial amount of time and effort involved in the production process and, of course, higher expenses that are passed on to the company. This cannot be avoided, however, as a professionally designed mobile site is all about creating a better experience for mobile users. Choosing images that are designed for smaller screens is the smart choice and, in regards to the company’s professional online presence and profile, actually the most cost-effective.
There are those who maintain that Google prefers responsive websites over mobile dedicated ones. This is not exactly true. The truth is, Google favors responsive websites only when they work well. In fact, Google favors sites that provide the best user experience, regardless of whether the site is responsive or a dedicated mobile website.
Another worry is that Google will not recognize that the mobile website and the desktop version are essentially the same website and, thus, they will be penalized for content duplication. They also are concerned that one of these sites might be removed from the ranking list, if it is considered a duplicate. Let’s give the search engine giant a little credit here. Google has different techniques for dealing with the different types of websites. Overall, Google is most concerned with speed, when it comes to mobile sites, and many mobile sites meet their requirements. The emphasis, as should always be the case when it comes to SEO, should be on quality.
Generally, mobile sites have the best conversion rates, as they are usually faster and easier to use. This is because much of the work is actually done on the server and not on the user’s phone. A responsive website typically will take much longer to load on a mobile device than on a desktop. When it comes to mobile sites, speed is more important than modern design. Mobile sites also allow for the additions of features unique to mobile devices, such as click-to-call and location services.
So, as to the question, is a mobile website the best option? Unless you can be sure that you can develop a responsive site affordably, professionally, and that also works with mobile devices, a mobile site still seems to be the way to go.