Posts tagged privacy
Data Hoarders Threaten Privacy: Why People View Facebook as a Threat, but Not Amazon
The fact is big business is collecting a ton of data on us. It’s also a well-known rumor (or fact) that the US government is at the top of the list when it comes to watching our every move online. Social networking, however, often has the worst reputation when it comes to privacy. Why? Much if has to do not so much with the data collected as the way that is it being used.
Surveys have revealed which companies are viewed as the largest threats to privacy. Facebook and Twitter, two of the biggest social networking sites, seem to always be high on the list. Additionally, while Google (perhaps the largest data collector of them all) has only seen people grow in concern over their data collection in the past two years, those concerns have nearly doubled recently.
Big companies like Google and Facebook seem to collect data just for the sake of having it all. Amazon has a specific purpose: They want to sell us stuff. Internet-dependent companies that collect data with no apparent purpose can drum some scary ideas into people’s heads and have us wondering what they’re doing with all that information. With Amazon, we associate data collection with recommended products and targeted emails. That’s actually a convenience.
The trend is understandable. People have no problem giving up their personal data if they know why you want it. We trust Amazon. They’re a business with a great reputation. We don’t worry about personal information being sold to the highest bidder, relinquished to the government, or locked away forever for some secret future plan. Amazon just wants our money, and they are nice enough to use personal data they collect on us to recommend what we should give it to them for.
So if you want to collect data, make the purpose clear. Don’t be ambiguous about hanging on to it for some unexplained reason that might involve future sales to third parties, anti-terrorism intel collection, or just a belief that the company with the most data wins. Data hoarders threaten privacy. Consumers want transparency, and they want tangible returns on the data that gets collected on them.
Privacy in 2014 – Big Changes Your Company Needs to Plan for Now
Everyone is concerned about privacy, and people are only getting more vocal about it when it comes to events like the Christmas shopping Target scandal. This means big changes in 2014 from two different angles: legislation and self-regulation on the part of the industry. Here’s what to look out for so the changes don’t catch your company off guard.
Let’s start across the pond in Europe. The European Commission (EC) is still reeling from finding out that the NSA has spied on European citizens. Now they are calling for stricter policies when it comes to American businesses protecting the data of European citizens. This means changes to the safe harbor program, and while the government may not pass legislation requiring the changes, the FTC will no doubt be keeping an eye on things in order to maintain good business relations with our international business partners.
In the US, we have some state legislation to consider. California has instituted a “Do Not Track” rule. It’s going to be tough to institute for many websites. The site owner may be more than willing to follow the rules, but partners are tougher to control. Hopefully, California will be understanding and issue some warnings before the monetary penalties set in. Either way, just be mindful of what you are required to disclose by law.
Finally, watch out for more intervention by the Better Business Bureau. If you collect behavioral data and don’t disclose that fact in real time, you may be looking at penalties. The FTC is also looking to tighten the reigns, in particular when the privacy of a child is involved. Photos, videos, and GPS location are all considered to be personal information. If your site is going to collect anything like this from someone under the age of 13, you’ll need to have a way to get parental consent first.
With the heat bearing down from two different American agencies, as well as pressure to conform to the EC’s demands, businesses will have to make adjustments to how they handle privacy in 2014.