Posts tagged search engines
Last week, we discussed how keywords give your blog a boost online. However, there is a whole other half to making one successful. These are little touches that will make it strong and a lot more interesting in the eyes of the internet. Adding these techniques, along with keywords, will boost your blog and grow your business.
Linking to and From Your Blog
Linking is an often overlooked but extremely important process for ranking your blog. For every reputable website linking to your blog, the more points you receive on Google.
How do you do this? Through guest blogging and outbound links. You’ll find bloggers that write about topics similar to yours. Some are very popular. When you link the content in your articles to their websites, it provides the reader with more context and a different opinion. Some bloggers are even happy to link back to you.
With guest blogging, some websites allow you to write for them. Just reach out to them and show them you’ve read their stuff. Let them know that you like what they write and would like to write for them. When you write content for other blogs, be sure to link back to your own.
Your blog should always have an image. Relevant images break apart text, making your articles easier to read. And even though you will only have around 300 to 400 words per article, it will work just fine. Just remember to have your alt text, with a keyword, in every image in order to score points with Google.
Linking to Your Business Website
Most blogs are made in WordPress. And if you are using the system, this is a wise decision. It has an easy interface and counts as another website. Hire a really good developer, and you can even make your WordPress looks like it is part of the main site. When you link from your blog to your business website, you benefit. Your business website gains visibility on search engines, eventually leading to more traffic and customers.
For years now, acquiring organic search traffic has been linked to keyword research and implementation. However, Google is always looking to improve their algorithm, and so we can’t just stuff those keywords into our content to get to page one. We need to understand how keywords work, and what we can do to move forward with this part of our ever-changing industry.
Updates to How Keywords Work
Google is constantly trying to make things easier for the person on the search side. After all, that person is Google’s customer, not the retail company who wants to get their product onto page one. Google doesn’t care what happens to you. They can move someone from page two your page one spot and search engine users will be still as happy. So how is Google improving things for the average user?
We used to labor over keyword usage. Should we make the keyword plural or singular? Should we try to rank for common misspellings of our keywords? Should we use diacritics, abbreviations, or acronyms? For all of you, who are still insisting on splitting your keywords up this way, know that Google took all of that out of the equation long ago.
To make things easier for someone using a search engine, Google will look for NY and New York when someone types one or the other. “Designers” and “designer” will both appear for a user, whether they type the singular or plural version. And as far as spelling goes, a user simply needs to get “close enough,” and Google takes care of the rest.
Should I Still Be Using Keywords?
The short answer is yes. But we don’t need to be so anal about how we use them because Google responds to high-quality content more than precise keyword placement and use. Your SEO team still needs to focus on the metadata, but your content developer needs to be focused on the viewer and providing content that keeps users on your page for as long as possible. That is how Google determines user engagement.
What will future Google updates mean for keyword research? Only time will tell, but you can rest assured that every change Google makes will be for the benefit of their customers—the search engine user.